Snapple
As one of two Co-Presidents of the FSU NSAC Chapter leading a team of 32 people, this is one of the largest projects I have worked on. This year-long project culminated in a 27-page Plansbook, a full-length commercial, and a 20-minute presentation at Simmons College and placed us competitively with the top universities in MA. This marketing plan was all about solving Snapple's problems and expanding Snapple's Brand.