The Oromo Legacy Leadership & Advocacy Organization is a non profit, international, Oromo-led institution, entirely focused on advocating for human rights, addressing the injustices committed against the Oromo people and proactively working to solve the diverse challenges facing Oromos through advocacy, development, and education. I work directly with the founder, Seenaa Jimjimo doing volunteer work for much of their social media, posters, awareness initiatives, events, and further concepts for branding and their email marketing.
OLLAA
The Oromo Legacy Leadership & Advocacy Association (OLLAA) is a nonprofit dedicated to empowering the Oromo people of Ethiopia through education, activism, and advocacy. This branding project focused on creating a visual identity rooted in Oromo culture, featuring a logo inspired by the traditional Qarma headband. A color-coded brand architecture was developed to distinguish OLLAA’s core initiatives, helping to unify their mission and visually communicate their work to a global audience.